Catena — Tech, B2B, IT — Landing Page Design Project
Design a high-conversion landing page for Catena, a B2B IT company specializing in chip manufacturing, alongside creating a simple design system to ensure consistent and cohesive design across all web-pages.
Challange
Develop a visually appealing and professional landing page that effectively highlights Catena’s advanced chip manufacturing capabilities.
Create a simple design system to maintain brand consistency.
Design a flexible grid system to ensure a structured and organized layout for Catena’s web-site.
Solution
Discovery & Research
Conducted thorough research on the chip manufacturing industry to understand market trends, competitive landscape, and target audience preferences.
Analyzed best practices in B2B landing page design to ensure effectiveness and high conversion rates.
Landing Page Design
Wireframing & Prototyping: Created wireframes using Balsamiq to map out the structure, layout, and content hierarchy of the landing page.
Visual Design: Developed a modern and clean visual design using Sketch, focusing on effective use of white space, high-quality images, and an intuitive user interface.
Hero Section: Featured a captivating headline, subheadline, high-resolution imagery of chip manufacturing, and a clear CTA button.
About Us: Provided an overview of Catena’s expertise, mission, and innovative approach to chip manufacturing.
Product Highlights: Detailed descriptions of Catena’s chip products, technological advancements, and benefits.
Client Testimonials: Included authentic testimonials from existing B2B clients to build trust and credibility.
Basic Design System Creation
Color Palette: Defined the primary and secondary color palettes, including HEX and RGB codes, and how they are to be used across different media.
Typography: Selected and specified the typefaces for headings, body text, and other elements, detailing sizes, weights, and styles for consistent application.
Imagery & Icons: Provided guidelines for the use of imagery, icons, and graphics, ensuring they align with Catena’s brand aesthetics.
UI Elements: Documented the design of buttons, forms, navigation menus, and other UI elements, ensuring cohesive visual language.
Grid Structure: Designed a flexible grid system using Sketch that offers clarity and consistency in layout, suitable for both digital and print materials.
Columns & Gutters: Defined the number of columns and gutter widths, ensuring easy alignment and organization of content.
Modular Approach: Developed a modular grid structure allowing for various layout configurations, adaptable to different types of content and design needs.
Implementation: Provided guidelines on how to implement the grid system across different platforms to maintain structural consistency.
Achievements
Delivered a high-conversion, responsive landing page that effectively showcases Catena’s chip manufacturing capabilities and drives lead generation.
Established a simple but efficient design system to ensure consistent and cohesive application of the brand identity across all channels.
Developed a robust grid design system that provides structure and flexibility for future digital and print materials.
