Re-brand Sim Expeditions, an adventure travel company specializing in expeditions to Antarctica, Cape Horn, Tierra del Fuego, and Darwin Range. This project includes developing a refreshed brand identity and creating a comprehensive suite of print marketing materials to attract and engage a diverse range of adventure travelers.
Challange
Develop a modern and adventurous brand identity that reflects the spirit of exploration and the unique destinations offered by Sim Expeditions.
Design high-quality print materials to promote Sim Expeditions’ services and enhance customer engagement.
Ensure all print designs are cohesive with the new brand identity, appealing to a target audience of adventure seekers and travel enthusiasts.
Solution
Discovery & Research
Conducted in-depth research on the adventure travel industry, particularly focusing on Antarctica, Cape Horn, and Tierra del Fuego.
Analyzed competitor brands and market trends to identify unique positioning opportunities for Sim Expeditions.
Engaged with stakeholders and customers to gather insights into brand perception and desired enhancements.
Brand Identity Development
Logo Redesign: Created several logo concepts incorporating elements that symbolize adventure, exploration, and the remote nature of the destinations. Finalized a logo featuring stylized elements such as mountains, icebergs, and a compass.
Color Palette: Developed a color scheme inspired by the natural landscapes of Antarctica and Tierra del Fuego, featuring cool blues, icy whites, and vibrant shades to evoke a sense of adventure.
Typography: Selected bold and modern typefaces to convey strength and adventure, ensuring readability across both print and digital mediums.
Print Design
Brochures & Catalogs: Designed visually captivating brochures and catalogs detailing the various expeditions, travel itineraries, and destination highlights. Included immersive imagery, maps, and concise descriptions to engage potential customers.
Business Cards: Created double-sided business cards featuring the new logo, brand colors, and essential contact information to leave a lasting impression.
Posters & Flyers: Designed promotional posters and flyers for events, trade shows, and in-store displays. Highlighted key attractions, itineraries, and booking information.
Stationery: Developed branded letterheads, envelopes, and notepads, ensuring official communications reflect the adventurous spirit of the new brand.
Business Cards: Created double-sided business cards featuring the new logo, brand colors, and essential contact information to leave a lasting impression.
Posters & Flyers: Designed promotional posters and flyers for events, trade shows, and in-store displays. Highlighted key attractions, itineraries, and booking information.
Finalization & Brand Guidelines
Prepared a comprehensive brand guideline document detailing logo usage, color palette, typography, and other visual elements to maintain consistency across all touchpoints.
Conducted final reviews and made necessary adjustments based on client feedback to achieve the desired outcome.
Achievements
Successfully re-branded Sim Expeditions with a modern and adventurous identity that resonates with the target audience.
Designed and produced high-quality print materials that effectively promote the services and destinations of Sim Expeditions.
Enhanced customer engagement and brand recognition through cohesive and visually appealing print designs.
