Burst Menu — SaaS — Meal Planing and Delivery Native App Design Project

Burst Menu, a native SaaS application that integrates food and grocery shopping, featuring automated grocery shopping based on meals and meal plans. The project includes designing the native app for iOS and Android platforms, establishing a cohesive brand identity, creating compelling App Store screenshots, and designing a distinctive app icon. The goal is to simplify meal planning and grocery shopping through automation and user-friendly design.

Challange
  • Design an intuitive and visually appealing native app for managing meals, meal plans, and automated grocery shopping.
  • Establish a strong, cohesive, and memorable brand identity.
  • Create compelling App Store screenshots to attract and inform potential users.
Solution
  1. Discovery & Research
    • Conducted comprehensive research to understand the needs of home cooks, grocery shoppers, and meal planners.
    • Analyzed competing apps to identify their strengths and weaknesses, and to uncover unique opportunities.
    • Collected insights from potential users through surveys and interviews to guide design decisions.
  2. Branding
    • Developed a brand identity that conveys convenience, innovation, and quality.
    • Designed a logo that represents the essence of Burst Menu, using Adobe Illustrator and Photoshop.
    • Created a comprehensive brand style guide including color palettes, typography, and visual styles to ensure brand consistency
  3. Native App Design
    • Created wireframes and high-fidelity prototypes using Figma to map out user flows and interface layouts.
    • Designed an intuitive and visually appealing interface with a focus on user-friendly navigation and vibrant visuals.
    • Integrated essential features such as meal planning, grocery lists, automated shopping lists, and order tracking.
  4. Key Features & Components:
    • Home Screen: Attractive layout providing quick access to meal planning, grocery lists, and special offers.
    • Meal Planning: Feature allowing users to plan weekly meals effortlessly, with automatic grocery list generation.
    • Automated Grocery Shopping: Seamless integration with grocery stores to automatically populate and order grocery lists based on users' meal plans.
    • Customization: Options for modifying recipes, adding special instructions, and saving favorite meals and grocery items
    • Ordering & Payment: Secure and straightforward ordering process with multiple payment options.
    • Recommendations: Personalized recipe and grocery item recommendations based on user preferences, meal plans, and past purchases.
    • Notifications: Push notifications for special promotions, order updates, and meal reminders.
  5. App Store Screenshots
    • Designed visually appealing and informative screenshots to highlight key app features.
    • Used high-quality visuals and concise, persuasive text to engage potential users and encourage downloads.
    • Ensured screenshots align with the brand identity and effectively communicate the app’s unique value proposition.
  6. App Icon Design
    • Created a distinctive and memorable app icon that stands out in the App Store and Google Play Store.
    • ocused on simplicity and recognizability, ensuring the icon is clear at various sizes.
    • Tested multiple design iterations to determine the most effective and visually appealing version.
Achievements
  • Successfully developed an intuitive and visually appealing app that simplifies meal planning and grocery shopping through automation.
  • Established a strong and cohesive brand identity that resonates with home cooks and grocery shoppers.
  • Designed compelling App Store screenshots that attract and inform potential users, contributing to higher conversion rates.
  • Created a distinctive app icon that enhances discoverability and brand recall.
Start Date

April 30th, 2018

Duration

2 months

Client

Burst Menu

Tools

Adobe XD, Illustrator, Photoshop

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