Develop a comprehensive branding package and print product designs for Dormayer Butchery, an authentic Austrian butcher shop established in 1950. The project aims to emphasize Dormayer's rich Austrian heritage, quality, and craftsmanship, creating a cohesive brand identity and visually appealing print products to enhance customer engagement and brand loyalty.
Challange
Establish a strong, memorable brand identity reflecting Dormayer Butchery’s Austrian heritage and long-standing tradition.
Design versatile branding elements for both digital and print applications.
Create high-quality print products that reinforce the authenticity and excellence of the butcher shop.
Enhance customer experience and loyalty through well-crafted, branded materials.
Solution
Discovery & Research
Conducted thorough research into Dormayer Butchery’s history, values, and unique selling points since its establishment in 1950.
Analyzed market trends and competitor branding within the Austrian and global butchery industry.
Gathered insights from stakeholders and customers to understand brand perceptions and preferences.
Brand Identity Development
Logo Design: Created multiple logo concepts incorporating traditional Austrian design elements. Finalized a logo featuring classic butcher symbols, the established date, and Austrian motifs, evoking heritage and quality.
Color Palette: Developed a color scheme with earthy tones, rich reds, and muted greens, reflecting the traditional and natural essence of Austrian butcheries.
Typography: Selected a combination of classic serif fonts for a sophisticated, time-honored look and sans-serif fonts for modern versatility.
Print Product Design
Business Cards: Developed double-sided business cards with the logo, brand colors, and essential contact details, maintaining a professional and heritage feel.
Stationery: Designed branded letterheads, envelopes, and notepads for business correspondence, ensuring consistent and professional branding.
Menus and Flyers: Created elegant menus and promotional flyers for events, seasonal offers, and product promotions, targeting customer engagement.
Achievements
Successfully established a cohesive and strong brand identity that reflects Dormayer Butchery’s Austrian authenticity and rich history.
Designed high-quality print materials that enhance customer engagement and promote brand recognition.
Increased customer loyalty and satisfaction through well-designed, branded print products that convey professionalism and tradition.
