EarthLink — SaaS, B2B, B2C — ISP Responsive Website

Design a responsive website for EarthLink, a leading ISP offering broadband and fiber internet services to both businesses (B2B) and consumers (B2C). The goal is to create an engaging and intuitive web presence that enhances user experience, promotes the latest features and services, and supports customer acquisition and retention.

Challange
  • Design a mobile-first, responsive website that delivers a consistent and engaging experience across all devices.
  • Showcase EarthLink’s range of services, latest features, and unique value propositions prominently.
  • Enhance user experience through intuitive navigation, high-performance load times, and clear calls to action.
  • Incorporate tools and resources for both B2B and B2C audiences, including service comparison, customer testimonials, and support.
Solution
  1. Discovery & Research
    • Conducted detailed user research to understand the needs and behaviors of EarthLink’s business and consumer audiences.
    • Analyzed competitor websites to identify best practices and opportunities for differentiation.
    • Garnered insights through customer feedback and analytics to inform design decisions.
  2. User Personas & Journey Mapping
    • Developed user personas for both B2B and B2C segments to capture different user needs and goals.
    • Created customer journey maps to visualize user interactions with the website and identify key touchpoints.
  3. Wireframing & Prototyping
    • Designed low-fidelity wireframes to establish the website’s structure and primary functions.
    • Developed high-fidelity prototypes using Figma to visualize page layouts and user flows.
    • Focused on creating a seamless and intuitive navigation experience, ensuring ease of access to critical information.
  4. UI/UX Design
    • Designed a clean and modern interface that aligns with EarthLink’s brand identity.
    • Used a cohesive visual language, including a consistent color scheme, typography, and imagery, to enhance aesthetic appeal.
    • Ensured readability and usability by employing a grid-based layout, ample white space, and clear typographical hierarchy.
  5. Key Features & Components
    • Homepage: Engaging layout featuring EarthLink’s key services, latest features, testimonials, and quick access to important sections.
    • Service Comparison Tool: Interactive component allowing users to compare different internet plans based on speed, price, and features.
    • Customer Testimonials: Dedicated section showcasing success stories and reviews to build trust and credibility.
    • Resource Center: Hub for blogs, guides, FAQs, and support resources tailored for both business and consumer users.
    • Contact & Support: Intuitive contact forms, live chat, and support information availability for immediate assistance.
    • SEO Optimization: Design SEO best practices to improve search engine visibility and drive organic traffic.
  6. Responsive & Performance Optimization
    • Implemented responsive design principles to ensure optimal performance on all devices—desktops, tablets, and smartphones.
    • Enhanced load times and performance by optimizing images, leveraging lazy loading, and minimizing scripts.
  7. Development & Deployment
    • Collaborated closely with the development team to ensure the accurate implementation of the design.
    • Utilized modern web technologies and frameworks to build a robust and scalable website.
Achievements
  • Successfully designed a responsive website that effectively caters to both B2B and B2C audiences, improving user engagement and satisfaction.
  • Enhanced EarthLink’s online presence by showcasing services and features in an intuitive and visually appealing manner.
  • Improved user experience through faster load times, clear navigation, and accessible support options.
Start Date

January 20th, 2019

Duration

3 months

Client

EarthLink

Tools

Sketch, InVision, Photoshop, Illustrator

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