Linguaville — Education — Curriculum Learning Web App Design Project

Design Linguaville, an educational web app for curriculum-based language learning targeted at children aged 5-12. The project aims to create an engaging, interactive, and visually appealing platform enhanced by an isometric map, a logotype, a mascot, and a cohesive color scheme to support language acquisition through structured content and gamified activities.

Challange
  • Develop a user-friendly and visually engaging web app tailored for young learners.
  • Create an isometric map to enhance navigation and engagement.
  • Design a distinctive logotype and mascot to establish a memorable brand identity.
  • Define a cohesive color scheme that enhances the user experience.
  • Integrate curriculum-based language learning content in an interactive and gamified manner.
  • Implement adaptive learning paths to personalize education based on individual progress.
  • Design a distinctive logotype and mascot to establish a memorable brand identity.
  • Define a cohesive color scheme that enhances the user experience.
Solution
  1. Discovery & Research
    • Conducted extensive research through focus groups and surveys involving parents, educators, and children to gather insights into their needs and preferences.
    • Analyzed existing language learning apps to identify successful design elements and areas for improvement.
  2. Conceptualization & Sketching
    • Created initial sketches and low-fidelity wireframes to map out the app’s structure, key sections, and navigation flow.
    • Designed layouts that accommodate the cognitive and motor skills of the target age group.
  3. UI Design
    • Visual Design: Designed an engaging user interface with vibrant colors, playful illustrations, and interactive animations to keep children engaged.
    • Home Screen: Central hub displaying different language courses, learning paths, and progress tracking.
    • Course Modules: Structured learning modules covering various topics with interactive lessons, quizzes, and multimedia content.
    • Isometric Map: Designed an interactive isometric map representing Linguaville, where users can navigate to different learning zones.
    • Adaptive Learning Paths: Personalized learning journeys that adapt to each child’s performance, offering tailored practice and challenges.
    • Interactive Games & Activities: Language-based games and activities designed to make learning fun and to reinforce key concepts.
  4. Isometric Map Design
    • Developed an engaging isometric map of Linguaville, a fictional town, where each building and area corresponds to different language learning modules.
    • Ensured the map’s interactive elements are intuitive and fun, allowing children to explore and discover new lessons and activities.
  5. Logotype & Mascot Design
    • Logotype: Conceptualized and created a distinctive logotype that reflects the playful and educational nature of Linguaville. Ensured it is visually appealing, scalable, and versatile across various media.
    • Mascot: Designed a friendly and engaging mascot, "Splinter," that guides children through their learning journey, providing encouragement and tips along the way.
  6. Color Scheme Development
    • Defined a vibrant and cohesive color scheme that enhances visual appeal and user engagement. Ensured colors are accessible and suitable for children.
    • Applied the color scheme consistently across all app elements, including the isometric map, logotype, mascot, and UI components.
Achievements
  • Achieved a 75% increase in user engagement through the gamified learning experiences and interactive isometric map.
  • Enhanced language learning outcomes with adaptive learning paths providing personalized support and challenges.
  • Built a strong brand identity with a memorable logotype, engaging mascot, and cohesive color scheme, leading to high user retention and satisfaction.
Start Date

January 4th, 2012

Duration

3 months

Client

Linguaville

Tools

Illustrator, Photoshop