Nasty Race — Entertainment, AR — Mobile App Design Project

Design "Nasty Race," an augmented reality (AR) racing mobile app that offers exciting racing experiences while promoting safe driving habits. The app aims to provide immersive AR-enhanced races, gamified learning elements, and social competitions, merging entertainment with educational content on safe driving practices.

Challange
  • Create an immersive AR racing experience on mobile devices.
  • Integrate gamified elements that teach and encourage safe driving habits.
  • Provide customizable features for vehicles and racetracks.
Solution
  1. Discovery & Research
    • Conducted user research to understand the preferences and expectations of racing game enthusiasts and safe driving learners.
    • Analyzed popular racing and educational apps to identify successful features and user engagement strategies.
  2. UI/UX Design
    • Wireframes & Prototypes: Developed wireframes and interactive prototypes using Figma to outline key features, navigation structure, and user flows.
    • Visual Design: Crafted a sleek and dynamic user interface using Sketch, focusing on a clean layout, vibrant colors, and high-quality images and animations.
  3. Interaction Design
    • Interactive Elements: Designed dynamic interactions such as swipes, taps, long-press actions, and drag-and-drop features to enhance user engagement.
    • Gamified Learning: Developed interactive lessons and scenarios that encourage users to adopt safe driving practices through immersive and engaging experiences.
    • AR Integration: Incorporated augmented reality features for an immersive racing and learning experience.
    • Social Features: Designed interaction flows for users to share their achievements and compete in real-time races.
  4. Logotype & Branding Design
    • Concept Development: Brainstormed and sketched initial concepts for the logotype and app icon that reflect the excitement of racing and the importance of safe driving.
    • Design Iteration: Refined selected logotype and icon concepts to ensure they are visually distinct, scalable, and versatile.
    • Final Design: Delivered polished logotype and app icon that embody Nasty Race’s adventurous and educational spirit.
Achievements
  • Created an engaging and immersive AR racing experience with a focus on safe driving habits.
  • Maintained a high user engagement rate through frequent updates, new challenges, and educational content.
  • Received positive feedback for the app’s sleek design, intuitive navigation, and effective gamified learning modules.
Start Date

June 2nd, 2014

Duration

1 month

Client

Nasty Village

Tools

Sketch, Illustrator, Photoshop

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