Mopedtuner — E-commerce — Re-branding, Print Design Project

Re-brand Mopedtuner, an Austrian e-commerce shop specializing in moped parts and accessories. This project includes developing a contemporary brand identity and creating a suite of print marketing materials to enhance brand recognition and customer engagement in the moped community.

Challange

• Develop a modern and dynamic brand identity that reflects the excitement and technical refinement associated with mopeds.
• Design high-quality print materials to promote Mopedtuner’s products and services, increasing customer loyalty and attracting new customers.
• Ensure all print designs are cohesive with the new brand identity, appealing to moped enthusiasts and the broader automotive community.

Solution

1. Discovery & Research
• Conducted extensive research into the moped industry, focusing on market trends, customer preferences, and competitors.
• Collaborated with key stakeholders and customers to gather insights and understand the existing brand perception and desired improvements.
• Explored visual elements that resonate with moped enthusiasts, such as speed, customization, and community.
2. Brand Identity Development
• Logo Redesign: Created multiple logo concepts featuring elements like moped silhouettes, gear icons, and dynamic lines to convey motion and speed. Finalized a logo that balances technical precision with an adventurous spirit.
• Color Palette: Developed a vibrant and energetic color scheme, incorporating bold colors like red, black, and metallic accents to reflect the excitement and mechanical aspects of mopeds.
• Typography: Selected modern, bold typefaces that are easy to read and convey a sense of reliability and innovation.
3. Print Design
• Catalogs & Brochures: Designed detailed catalogs and brochures showcasing Mopedtuner’s range of products and services. Included high-quality images, product descriptions, technical specifications, and pricing information.
• Business Cards: Created professional business cards featuring the new logo, brand colors, and essential contact details, designed to make a strong first impression.
• Posters & Flyers: Designed eye-catching posters and flyers for in-store promotions, events, and community meetups. Highlighted product deals, new arrivals, and special events.
• Stationery: Developed branded letterheads, envelopes, and notepads to ensure all official communications reflect the new brand identity.
• Stickers & Decals: Designed branded stickers and decals for promotional use, allowing customers to showcase the Mopedtuner brand on their mopeds and gear.
4. Finalization & Brand Guidelines
• Prepared a comprehensive brand guideline document detailing the correct usage of the logo, color palette, typography, and other visual elements to maintain consistency across all platforms.
• Conducted final reviews and made necessary adjustments based on client feedback to achieve the desired brand outcome.

Achievements

• Successfully re-branded Mopedtuner with a dynamic and modern identity that aligns with the enthusiasms and technical aspects of the moped community.
• Created and produced an extensive range of print materials that effectively promote Mopedtuner’s products and enhance brand recognition.
• Improved customer engagement and loyalty through visually appealing and cohesive marketing design.

Start Date

August 5th, 2016

Duration

2 months

Client

Mopedtuner

In Partnership With

eCleaners

Tools

InDesign, Illustrator, Photoshop