Nasty Drinks — Entertainment — Digital Bar Mobile App Design Project
Design "Nasty Drinks," a mobile app that brings the digital bar experience to users’ fingertips. The app aims to provide unique drink recipes, engaging challenges, virtual bar events, and social features to create a lively and interactive community for cocktail enthusiasts.
Challange
Create an engaging and user-friendly mobile app.
Design a distinctive logotype and basic branding elements to strengthen the app's visual identity.
Achieved positive feedback for the sleek design, high-quality visuals, and smooth performance across all devices.
Solution
Discovery & Research
Conducted user research to understand the needs and preferences of cocktail enthusiasts.
Analyzed existing entertainment and recipe apps to identify strengths, weaknesses, and opportunities.
UI/UX Design
Visual Design: Designed a visually appealing interface using vibrant colors, engaging animations, and high-quality images.
Home Screen: Featuring trending drink recipes, upcoming virtual events, and ongoing challenges.
Recipe Section: Detailed drink recipes with step-by-step instructions, ingredient lists, and user reviews.
Mixology Challenges: Gamified challenges where users can earn points and badges by creating and reviewing drinks, completing mixology tasks, and sharing their creations.
Social Feed: An interactive feed where users can post photos, share experiences, and connect with other cocktail enthusiasts.
Interaction Design
Interactive Elements: Designed dynamic elements such as swipes, taps, and long-press actions to enhance user engagement.
Gamified Features: Created interactive tasks and rewards to motivate users to participate in challenges and events.
Logotype & Basic Branding Design
Concept Development: Brainstormed and sketched initial concepts for the logotype and basic branding elements that reflect the vibrant and fun nature of the app.
Design Iteration: Refined selected concepts, ensuring they are scalable and consistent across various media.
Color Palette & Typography: Established a cohesive color palette and typography that aligns with the app’s energetic and inviting theme.
Final Design: Delivered a polished logotype and basic branding elements, including color schemes, typography guidelines, and essential brand assets.
Achievements
Received positive feedback for the app’s vibrant design, intuitive navigation, and cohesive branding.
