Survey Monkey — SaaS, Marketing — Email Re-design Design Project

Re-design the email marketing campaigns for Survey Monkey to improve user engagement, increase click-through rates, and enhance overall user experience. The project focuses on modernizing the design, ensuring consistency with Survey Monkey’s brand identity, and optimizing emails for various devices and email clients.

Challange
  • Revamp the visual design of Survey Monkey’s email campaigns to be more engaging and user-friendly.
  • Ensure the redesigned emails are responsive and visually consistent across different devices and email clients.
  • Increase engagement metrics such as open rates, click-through rates, and conversions.
  • Maintain alignment with Survey Monkey's overall brand identity and messaging strategy.
Solution
  1. Discovery & Research
    • Conducted thorough research on current email marketing trends and best practices.
    • Analyzed Survey Monkey’s existing email campaigns to identify strengths, weaknesses, and areas for improvement.
    • Engaged potential users through surveys and focus groups to gather insights on their preferences for streaming services.
  2. Audit & Analysis
    • Performed a comprehensive audit of existing email templates, focusing on design elements, messaging, and performance metrics.
    • Gathered feedback from stakeholders and users to understand pain points and opportunities for enhancement.
  3. Strategy & Planning
    • Developed a strategic plan to align the email redesign with Survey Monkey’s marketing objectives and brand guidelines.
    • Identified key email types (e.g., onboarding, promotional, re-engagement, transactional) to be redesigned and prioritized based on impact.
  4. Design & Prototyping
    • Created wireframes and high-fidelity prototypes using Figma to visualize the new email layouts and design elements.
    • Focused on improving visual hierarchy, readability, and user engagement through modern design principles.
    • Incorporated Survey Monkey’s brand colors, typography, and messaging style to ensure consistency.
  5. Key Features & Components
    • Responsive Design: Ensured the email templates are fully responsive and look great on all devices and screen sizes.
    • Clear CTAs: Designed visually compelling call-to-action (CTA) buttons to drive user engagement and conversions.
    • Personalization: Integrated dynamic content blocks to personalize emails based on user behavior and preferences.
    • Visual Appeal: Utilized high-quality images, icons, and graphics to make the emails visually appealing and engaging.
Achievements
  • Successfully revitalized Survey Monkey's email marketing campaigns with a modern, engaging, and responsive design.
  • Enhanced user experience with visually appealing and easy-to-navigate email templates.
  • Maintained brand consistency while incorporating dynamic content and personalization to improve user engagement.
Start Date

September 1st, 2021

Duration

2 months

Client

Survey Monkey

Tools

Figma

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